What we choose to wear can often bring about what we choose to experience. Do we want to look soft and beautiful, striking and attractive or subtle and sophisticated? Or any other precise variety that is of your own making. In White's dresses are designed not only to achieve the look you most desire but thanks to her distinct design alchemy to feel it too!
In White dresses make the uncomfortable, comfortable; the unwearable, wearable; sexy, secure. They pluck fantasy out of reality, and confidence out of question so that anything and everything is possible in them.
To have the look is one thing; to also feel that look - so that your outward expression is in complete harmony with your inner experience - is what brings about transcendence.
It's been said that when you see someone in an In White dress they simply seem to effortlessly glide across the room, catching everyone's attention. Our dresses do have that effect and make every photo from every occasion look great, but the best part will be the memories of how that dress made you feel in that moment.